I manage Buck Knives’ social presence across X, Facebook, Instagram, TikTok, and YouTube, owning both content creation and the analytics behind it. Over the past two years, I’ve grown our combined audience to over 670K followers, driven 45.6M+ impressions, and generated 2M+ engagements — all organic, with no paid spend behind it. Here are some key wins I have had:

• Verified our Instagram and X accounts, strengthening brand credibility and trust across platforms
• Rebuilt our link-in-bio from the ground up, improving the on-platform-to-website conversion path and contributing to 53K+ post link clicks
• Scaled TikTok from the ground up, growing the account to 35,654 net new followers and 5.9M+ video views from a lean content cadence — proof of strong content-market fit
• Currently spearheading TikTok Shop integration, building the infrastructure for social commerce!
• Leading influencer marketing and relationship-building efforts, expanding brand reach through authentic partnerships

By the numbers: 3,756 posts published, 4.3% blended engagement rate, and platform-specific standouts including an 11.4% engagement rate on X and a 4.4% rate on Instagram — well above industry benchmarks.
This role has sharpened my ability to blend creative content strategy with data-driven decision-making, using performance analytics to guide what to create next and where to invest attention.

Check out my full analytical breakdown and Buck Knives Instagram page below!